In 2017 following the success of the Frame TV, a television that displays artwork when not in use  - Samsung was looking to further explore the passive role televisions could play in the home environment. I was part of the team that took this next step, developing what would later be known as Samsung Ambient Mode. Using trick photo camouflage and embedded light sensors, Ambient Mode would disguise the television display, seamlessly blending it into its surroundings. Users could then choose what other minimal visuals they wanted, anywhere from rain simulations to beautiful art that made use of the “invisible” wall. I developed visual language explorations and crafted early design principles to guide this new subtle experience - careful to strike a balance between drawing attention and passively slipping into the home environment. An article on the release can be found below.

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